Jennifer Rass
Chief of Staff, AaDya Security

Now more than ever, a company must have a purpose beyond the product or service they offer. The value of purpose must apply to everyone our organization interacts with on a daily basis -- team members, customers, vendors, investors, and advisors. At AaDya our purpose is to provide smart, simple, affordable and effective cybersecurity software solutions for small and medium-sized businesses.

Companies must offer a value proposition that goes beyond profit. For example, we offer a proactive approach to secure businesses and help drive efficiency as well as provide exceptional customer experience, set-up and support. We not only offer a product/solution, we have a team of experts who will go the extra mile to ensure our customers are satisfied.

I believe what is driving our business forward in today’s current climate is how we differentiate ourselves not only with customers, but with our team members as well. Focusing on highlighting what makes us unique and stand out among our competitors. This applies to all aspects of our company and drives our mission and values. We want to be a place where people are proud to work and customers want to be associated with us.

One of our core values is, “We are a team,” we work, trust and support one another. Regardless of your role, you are an important part of our company and our future growth. Job titles are not important to us, we are all in this together and will work collectively to accomplish the task at hand.

At AaDya we value the contributions and encourage the ideas of every member of our team. We treat each other with kindness and push each other to do better. We learn, problem solve and create together. We put our customers first and strive to deliver the best solutions. And last but certainly not least, we believe in our impact and whether it’s with our families, team mates, customers or the world around us, we should work to make a difference, every day.